Marketing

The Bachelor of Science in Marketing programs at AU provide an overview of the field and in-depth courses in integrated marketing communication, digital marketing, the professional sales process, consumer behavior and marketing research. You’ll gain essential practical experience both in your courses and through your professional internship. If you are interested in a career in creative advertising, you can pursue a major in marketing with minors in art and communication. 

To earn an undergraduate degree in marketing, you will complete at least 120 semester hours in general education, business and marketing courses.

The Bachelor of Science in Marketing major includes:

  • 28 semester hours of required marketing courses
  • 12 semester hours of selected courses in communication and/or marketing, which can include a professional internship

Career Opportunities

Our graduates pursue careers in corporate product management, retail, wholesale and professional sales, social media, Internet marketing, advertising and market research. The major also meets the prerequisites to pursue an MBA.

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